SMART TVUI
REDEFINING INTERACTION IN THE LEAN BACK EXPERIENCE
An experience that will
change what you expect
from the big screen.
"Bringing TV to What the World is Today."
- Eddie Cue, Apple SVP
The current remotes fit the limited functions of analog TVs, but now, Smart TVs are being limited to the functions of its remotes, stifling innovation even before it begins.
We're developing a hardware controller, integrating the functions of a mouse, keyboard, and TV remote, helping to redefine interaction in the TV's unique lean back experience, and subsequently, offering the solution to advance TVs to the N-screen ecosystem.
"Revolutionary User Interfaces have made possible Revolutionary Products."
- Steve Jobs
The mouse made computers "personal."
Multi-touch enabled phones to become "smart."
Our hardware user interface will revolutionize
the TV platform in the same manner.
FIRST THINGS FIRST...
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Offers a seamless experience between media and Internet content
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Cleans up fragmented setup with unifying OS
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Supports a Cross-Platform Ecosystem with PC and mobile devices
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Satisfies developer conditions for a thriving third-party market
Just as a smartphone is a PC in the palm of your hands...
A "Smart" TV is a PC from the comfort of your couch.
A "SMART" TV
"SMART?"
You can call a refrigerator or a dry cleaner "smart" simply by adding a few convenient features, but that concept doesn't apply to
TV because the TV is a platform business.
Simply adding on-demand video content like Netflix and Hulu does not make a TV "smart" - just like how a few games, email capability, and a crippled web browser didn't make the so-called "smartphones" before the iPhone smart.
POST-PC PLATFORMS
Internet Revolution
The Internet has fundamentally changed the way we communicate, consume, and interact with content. The Internet on the PC provided the first revolution. The second revolution happened with the integration of the Internet on mobile devices. The union between Internet and our big screen TV, if properly introduced, will yield the next shift in paradigm of the same scale.
Cross-Platform Ecosystem
Developer Freedom
The TV is not a stand-alone platform anymore; it's part of a larger "N-Screen" ecosystem with the PC and mobile devices offering a seamless cross-platform experience across all screens.
For this to happen, the TV Platform must satisfy the common denominator within that ecosystem... PC functions.
It wasn't until the Appstore that developers came along and ultimately defined how we use these devices through their apps - not the manufacturers. And it wasn't until then that the customers actually began to regard their devices as "smart." Developer freedom is key to unlocking the platform's potential - that applies to all Post PC computing platforms.
